This type of pricing is prevalent across our industry as well as broadly across e-commerce.
The service fee is a percentage of the sale price set by the ticket seller and can vary depending on several factors including the type of event, event genre, venue, time to event, location of the ticket, team/performer, etc. The fulfillment fee is a fixed amount based on the type of ticket purchased. "When purchasing a ticket on StubHub, buyers will pay a service fee and a fulfillment fee. A StubHub spokesperson offered the following response: But I wanted to give at least one of the resellers a chance to clear the air, so I emailed StubHub on Thursday afternoon asking for clarification. Vivid said that the fees they charge “can be set and adjusted at any time and for any reason by Vivid Seats.” StubHub’s fees “vary depending on event type, ticket type and location” and can be changed “in its sole and absolute discretion.” SeatGeek also “reserves the right at any time to change its Service Fees,” and they can even retain the fees if the event itself gets canceled.Įven with the most charitable read, it sure does seem like the reseller sites can abruptly jack up the service fees whenever they want, for whatever reason they want. Though the service fees for postseason tickets weren’t consistent, the language used when talking about the fees in this often-ignored packed page of words was - and that's not a compliment. I decided to take one for the team(s) and searched through the terms of service for the major reselling websites, which are StubHub, SeatGeek and Vivid Seats. It's remarkable how nebulous the fees are, considering they've been a source of consumer complaints since 1999. Even dividing the fee by the listed price of the ticket in order to determine a consistent percentage yields varying results.
It’s hard to pinpoint exactly where these fees come from and how they’re calculated, since the extent to which you know they exist is when they pop up at the end of your order. That’s an extra $62 for each ticket, which was marked as a “Great Deal” on the secondary market site. A pair of tickets in that same section were listed at $192, which eventually rose to $254 when I went into the settings and changed the menu so that it would show the price tag with fees included. As I went forward in the purchasing process, I eventually saw that the total was listed as $1,225.50, which included a service fee of $54.38 per ticket and a fulfillment fee of $2.00 per ticket. As of Thursday afternoon, StubHub had a pack of four tickets listed at $250 each for section 327. Such was the case for tickets in the 300 section of Oracle Park for Game 1.
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